Objective
In 2011, MyPlate was introduced as a simple visual example of a healthy meal, based on the 2010 Dietary Guidelines for Americans (DGA). The purpose of this study is to determine current consumer awareness and usage of the MyPlate message.
Design
A cross-sectional interview format survey using descriptive statistics was used to summarize participant awareness, translation and recognition, along with possible and actual use of either the MyPlate or the picture example.
Setting
Data were collected at three unrelated food stores over a three-day period.
Subjects
Ninety (90) adult participants with diverse education and income levels completed an 11-question interview.
Results
Fifty-two percent (52%) of participants recognized the MyPlate symbol with 91% translating the symbol to a sample picture of real food and 92% agreeing the sample picture represented a healthy, balanced meal. Further, 90% and 99%, respectively, agreed the sample picture could be used as a guide for purchasing food and preparing meals. Of those familiar with MyPlate, 36% and 38%, respectively, actually use the MyPlate as a guide when purchasing and preparing meals.
Conclusion
Although MyPlate recognition appears to have increased since 2011, nearly half of participants did not recognize the MyPlate symbol. The survey indicates that consumers agree with the intended use of MyPlate, but many are still not using it to purchase and prepare healthier foods. There is a need to bridge the gap between awareness and action.
