The British Soft Drinks Association (BSDA) is the national trade association representing the interests of producers and manufacturers of soft drinks including still and dilutable drinks, carbonates, fruit juices, juice drinks and bottled waters.
Since 1988 BSDA has operated a voluntary quality assurance scheme to ensure that fruit juices sold in the UK conform to national and European Union legislation. The scheme is
industry sponsored but is operated through the use of an independent accredited research laboratory which has considerable experience in food authenticity.
