Recent increases in litigation and regulatory enforcement make this one-day conference essential for food and beverage stakeholders. Professionals who must understand the current and emerging parameters for marketing and advertising in the marketplace face increased scrutiny and litigation with regards to advertising claims and practices. This conference will take an in-depth look at advertising trends such as “natural,” “free-of,” “healthy,” and the corresponding litigation trends; as well as current litigation and insights on how to effectively handle class action lawsuits. Speakers will also address the current state of genetically-modified organism (GMO) labeling and litigation, state law developments, and an update on the Food and Drug Administration’s labeling and advertising regulations.