To be the premier organization committed to facilitating growth of the dairy industry by:
Providing strategic leadership to association members, government officials, customers and other audiences to promote full and open markets to maximize sales.
Leading and coordinating industry-wide consumer communications and marketing programs.
Leading and coordinating the elimination of trade barriers and opening of markets for U.S. products.
Providing proactive, effective member services in the legislative, regulatory, technical and educational arena.
Seeking the elimination of unnecessary regulations that impede member sales.
Reducing government intervention in commercial markets.
