The American Society for Parenteral & Enteral Nutrition (A.S.P.E.N.) has developed an Internet website to offer information services, facilitate e-business and provide value-added services to its members and other nutrition-related health care providers and their patients. The A.S.P.E.N. website consists of multiple sections.
A.S.P.E.N. will accept commercial support from industry in the form of advertising, sponsorship and grants. Advertising consists of the purchase of banner ads for placement on individual pages, while sponsorship refers to the purchase of banner ads and/or name and/or logos for placement on whole sections of the website. These ads, names and logos will link to the sponsors’ corporate, product, or educational sites. Grants are projects to create or repurpose original content for the website, and will be negotiated on a case-by-case basis. These projects are large in scope and provide great visibility for the sponsor.
