Founded in 1904, United Fresh Fruit & Vegetable Association's mission is to promote the growth and success of produce companies and their partners. United is the national trade organization that represents the interests of growers, shippers, processors, brokers, wholesalers and distributors of produce, working together with their customers at retail and foodservice, suppliers at every step in the distribution chain, and international partners.
United members provide the leadership to shape business, trade and public policies that drive our industry. Working with thousands of industry members, United provides a fair and balanced forum to promote business solutions; helps build strong partnerships among all segments of the industry, promotes increased produce consumption; and provides scientific and technical expertise essential to competing effectively in today's marketplace.
