Ancillary ligands in heteroleptic iridium complexes significantly influence the orientation of the transition dipole moments. Ir(ppy)3, a homoleptic iridium complex, exhibits isotropic dipole orientation, whereas the heteroleptic Ir complexes of Ir(ppy)2tmd show a highly preferred dipole orientation (78%) in the horizontal direction. In addition, we demonstrate an unprecedented highly efficient green OLED exhibiting an EQE of 32.3% and a power efficiency of 142.5 lm/W by using an emitter with high quantum yield and horizontally oriented dipoles.