The Produce Marketing Association, founded in 1949, is a not-for-profit global trade association serving more than 2,400 members who market fresh fruits, vegetables, and related products worldwide. Its members are involved in the production, distribution, retail, and foodservice sectors of the industry.
Our core purpose is to sustain and enhance an environment that advances the marketing of produce and related products and services. We have five goals:
PMA will be the premier networking community for buyers and sellers within the global industry.
Members will rely on PMA as the credible resource of industry information and learning opportunities.
Members will benefit from PMA's leadership role as a primary resource in monitoring and affecting marketing issues of industry concern.
Members will benefit from PMA programs to increase consumption of fruits, vegetables, and related products.
Industry will rely on PMA as the primary facilitator for discussion of standardization from a marketing perspective.