报告来自网络搜索,撰写者是意大利对外贸易委员会;时间2009年
摘要:
Objectives
This market research was conducted with two key objectives in mind:
1. Provide an overview of the nanotechnology and biotechnology industries in China, with focus on current state and key players.
2. Based on the above research and analysis, to identify potential opportunities and barriers for Italian nanotechnology and biotechnology companies and to illustrate possible market entry approaches.
Doing market research in China and our methodology
· Generally speaking, conducting market research in China is different and significantly more challenging than it is in developed countries because of 1) the size and diversity of the country; 2) lack of fully reliable centralized/official information databases; 3) constant and extremely rapid change – the whole Chinese economic system is far from being in equilibrium.
· Therefore solid market research work must be based on multiple resources
and activities.
· Our methodology leverages a combination of resources/activities such as:
- All relevant background information (client data, existing available
information, etc.).
- Secondary research (in Chinese and English), which include several different resources, from proprietary databases to access to associations or magazines, etc.
- Extensive primary research, which include access to external business network, interviews with experts and key insiders, possible visits to trade show or selected companies, etc.
- Collective China knowledge/sector expertise/market research expertise with hundreds of research projects executed in and outside China.
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