主题词:Immersive media,Augmented Reality,Virtual Reality,Mixed Reality,Content development,Immersive Storytelling,Immersive Media Business,User experience in VR and AR,Perception in AR and AR,Media innovations,Media Economics,Mediendefinition Virtual Reality,Communication Studies,Media Studies,Cognitive Science,Perceptual processes,Experience space,Design Thinking,UX Design,User need emotion research in film