Purpose - The paper aims to centre on marketing of library and information services and to attempt to correlate marketing as a concept to the provision of library services.Design methodology approach - The user groups are identified with library classification in the paper. The paper also highlights library management in relation to marketing its services and products.Findings - In view of the social, economic and technological changes, the paper advocates a paradigm shift from the traditional marketing system into a more vibrant and dynamic, strategic marketing of library services products. The paper concludes that a major marketing campaign is necessary to increase awareness and educate the library users about available library resources. This crusade can be further strengthened by the provision of the right service at the right time and the right price to the right users in the right place while supported by a quality management team.Originality value - The paper provides useful information on the marketing of library and information services.
Purpose - Aims to describe a peer-mentoring program in one academic library and to provide suggestions and recommendations for setting up a similar program in other libraries.Design methodology approach - Formal one-on-one mentoring for tenure-track librarians is a standard component of many professional development programs. This qualitative article describes the development of a newer method, the peer-mentoring group.Findings - Information about several peer-mentoring programs and the importance of mentoring as a component of professional development in libraries is provided.Originality value - A list of recent articles on peer-mentoring programs is provided along with selected articles about mentoring in libraries and higher education. The focus is for academic libraries, but public libraries may still be interested in this newer model of mentoring.
Purpose - The purpose of this article is to provide an overview about the Semantic Web, its importance and history and an overview of recent Semantic Web technologies which can be used to enhance digital libraries.Design methodology approach - The paper answers, at least partially, questions like "What is the Semantic Web?", "How could the Semantic Web look like?", "Why is the Semantic Web important?", "What are ontologies?" and "Where are we now?". Several pointers to further literature and web sites complete the overview.Findings - Semantic Web technologies are valuable add-ons for digital libraries. There already exist numerous academic and commercial tools which can be applied right now.Practical limitations implications - The overview of Semantic Web technologies cannot be complete in such an article, therefore we limit ourselves to the most prominent technologies available. However, following the pointers given readers can easily find more information.Originality value - The article is of particular value for newcomers in this area.
Purpose - Public sector policymakers have been preoccupied with quality, performance and impact initiatives, which constrain and define the strategic and operational objectives of public sector bodies. This theoretical article aims to review the quality, performance management and impact assessment regimes that currently impact on public and academic libraries in the UK, and to explore the challenges for managers in finding their path through this quality maze. Much of the literature focuses on individual initiatives, with little reference to the wider quality management context. Also seeks to urge consideration of the cumulative impact of such initiatives, with their different notions of quality, on public sector organisations and their quality management processes.Design methodology approach - The article is an opinion piece that offers some conceptual frameworks, based on an analysis of literature, practice and web sites gathered over many years' investigation and observation. The tension between externally-focused quality assurance and internally-focused quality enhancement is taken as a point of departure. A further source of complexity is the quality management agendas that impact on library and information services from different levels in the organisation, otherwise described as the quality hierarchy.Findings - A review of the approaches to collecting customer evaluations of service quality, enhancing quality and performance, and the accreditation of quality and performance illustrates the complexity associated with accommodating agendas arising from different contexts, and the competing notions of quality that are embedded in these different approaches.Practical implications - The range of different influences on quality management, the sheer complexity and dynamism of the landscape and the management challenges associated with maintaining an appropriate quality management regime for any specific information service, are key messages that emerge from this review. Information managers in different posts experience the quality maze differently. Further research and reflection on practice are necessary.Originality value - This paper provides useful information for those managers trying to implement quality, performance and impact assessment regimes.
The purpose of the study is to explore the nature of the university's knowledge processes and to specify the library's role in these processes. A theoretical framework for strategic management based on the concepts of the value constellation of networked enterprises and the knowledge processes is applied along with the concept of a strategic partnership to indicate the library's new role within the university. The study found that the library's role in the generative knowledge processes is likely to become the major managerial challenge. Its role in the productive knowledge processes will increase, and in the representative knowledge processes it will diversify.
Purpose - To describe a browsing and searching personalization system for digital libraries based on the use of ontologies for describing the relationships between all the elements which take part in a digital library scenario of use.Design methodology approach - Identification of all the desired functionalities and requirements that are necessary to fully integrate the use of a digital library in an e-learning environment, and the basic elements that are used to build the ontology that describes such scenario.Findings - The elements that determine the functionalities of the desired personalization system: first, the user's profile, including navigational history and user preferences; and second, the information collected from the navigational behavior of the digital library users.Research limitations implications - The ontology is not complete. In fact, the ontology in itself will evolve with the new apparition of desired functionalities and requirements of the personalization system.Practical implications - Such a personalization system will be very helpful to the users of a digital library to improve their experience of use.Originality value - The use of ontologies promotes the integration of new services into existing ones, and the interoperability with other systems through the appropriate semantic web services. New system functionalities and requirements can be added by including the appropriate description into the ontology framework that defines the digital library scenario of use.
Purpose - To describe how semantic knowledge technology can be used to enhance a digital library.Design - The paper examines the main research challenges in the field of digital libraries and identifies the extent to which semantic knowledge technology can be used to respond to these challenges. Functionality developed within the SEKT project (http: sekt.semanticweb.org) is used to enhance an existing digital library. The development of a good ontology is central to such an application, and the paper describes the particular ontology engineering approach adopted.Findings - Four broad challenges were identified: achieving interoperability; describing objects and repositories; managing multimedia collections; and improving user interfaces and human-computer interaction. The SEKT digital library case study is using semantic knowledge technology to respond to the first two and the last of these. The paper describes how this is being done and the kind of enhanced functionality being developed.Originality value - The paper is of value in understanding how semantic knowledge technology can enhance information management in general and a digital library in particular.
Purpose - This paper proposes enhancing libraries to act as knowledge management centers for small businesses, providing both knowledge management (KM) and competitive intelligence (CI) services. Design methodology approach - The requirements for a Library Knowledge Management Center (LKMC) are presented and briefly examined. KM, CI, ontologies, and the Semantic Web are all considered, and the steps needed to realize a LKMC are presented. Findings - An approach to developing a LKMC is provided, as is a rationale for the proposal. Future research issues for realization of this proposal are addressed. Research limitations implications - This paper presents a conceptual overview of a project that is still in its early stages, and as such its practicality is difficult to evaluate. Practical implications - This proposal, if followed up with future research, will prove beneficial to both small business and to libraries. Small businesses are not always able to gather sufficient internal and external knowledge to assist in strategic planning and positioning, and thus are unable to compete with larger rivals whose resources allow them to develop sophisticated KM and CI systems. LKMCs hold promise to level the playing field. Libraries benefit because this reaffirms their relevance in a digital age in which so much information is freely available to patrons. Originality value - This paper proposes a new service for libraries, one that will assist small businesses in competing more effectively with larger competitors.
Purpose - This article seeks to answer one basic question: "Are archival institutions in the Eastern and Southern African region developing, stagnating or receding backwards?"Design methodology approach - This article reviews the state of archives and records management in the Eastern and Southern African region. It argues that many archival services in the region have gone through a period of retardation and are in dire need of revitalization.Findings - The article indicates that the challenges of managing electronic records are enormous and that unless measures are taken the region stands to lose much of its valuable historical and cultural heritage.Originality value - The article suggests various ways of revitalizing archival services in the Eastern and Southern African region.
Purpose - To identify the issues faced by shared library storage facilities involving collection ownership, services, and governance.Design methodology approach - Literature-based review describing the operations of shared library storage facilities in the USA.Findings - There are 50 or more library storage facilities in the USA (including separate compact shelving buildings or wings), with others in various stages of planning and construction. Most of the existing facilities are operated by individual academic libraries for their own collections, but increasing numbers of shared facilities are being planned and built. As more and more US academic libraries operate or share storage facilities, they face issues involving collection ownership, services, and governance within their own constituencies. These shared facilities can form the infrastructure for the evolving international network of print repositories.Originality value - Provides models for operating shared library storage facilities and outlines next steps to develop an international repository network.
This paper aims to review the "people" aspect of organisational change. It discusses the "people" aspect of organisational change and begins an exploration of the conundrum that people - the essential factor in successful organisational renewal - can also be the biggest obstacle to achieving change. Discusses the nature and impact of organisational change and outlines four key factors in managing the "people" aspect of that process.
This paper's purpose is to examine the nature of resistance to organisational change why and how it occurs and the importance of effective response. The paper argues that change resistance may in some circumstances be a hindrance and an obstacle to achieving effective organisational change. The paper reveals that, if understood and dealt with effectively, change resistance may also form a constructive part of the process of organisational change management. The importance of a clear understanding of the reasons underlying change resistance and appropriate and effective responses is emphasised. This paper provides useful information for those wishing to implement organisational change.
Purpose - To present the process of creating the quality management system of the Kuopio University Library (Finland) and its auditing.Design methodology approach - Case study of the Library's quality management system's building process, with some survey-based material.Findings - The European Union has decided that some kind of quality management system should be established in its higher education institutions. This sets new challenges for the university libraries. The paper presents the fact that quality management can be used as a tool for leadership within the Library, improving the Library's processes and marketing the Library within the University.Research limitations implications - The paper is based on conditions in Finland.Practical implications - The paper gives an example of what implications national and international higher-education policies have on a university library.Originality value - The paper provides a model for quality management and quality system documentation.
The purpose of this paper is to determine and define the role of repository libraries in Finland for a medium-sized university library in the digital environment. A literature and strategy-based conceptual analysis and a case study of the role of different types of scientific library and information service actors in Finland are presented. The Finnish University Libraries and Ministry of Education have made strategic solutions in order to ensure an effective national collection policy. Digital materials are acquired mainly via the University Libraries' consortium, FinELib. The older and less used printed materials are collected in the National Repository Library. Modern technologies and logistic solutions are used in ensuring the effective end-user services. Thus each library can make its own strategic collection policy decisions based on these national services. The research is based on conditions in Finland. An example is given of a national collection policy and cooperation. Also, a model is provided to be tested and developed for collection policy decisions.
The purpose of this study is to describe the process of conducting an information audit at the Hobart City Council and to demonstrate how the audit contributed to knowledge management at the Council. This paper is a personalized account of a pilot information audit conducted in the area of risk management activities across the organization. It gives an overview of some relevant knowledge management texts, the methodology of the pilot audit and a summary of the findings and outcomes of the project. The Council units have yet to implement all the findings and recommendations of the pilot, but there have already been significant outcomes. Units have used the audit to coordinate risk management initiatives and processes with other areas. This has contributed to breaking down the information silos and to the development of a culture of knowledge sharing.
Purpose - The huge volume of biomedical literature provides a nice opportunity and challenge to induce novel knowledge by finding some connections among logical-related medical concepts This paper aims to propose a semantic-based knowledge discovery system for mining novel connections from large online digital libraries.Design methodology approach - The method takes advantages of the biomedical ontologies, MeSH and UMLS, as the source of semantic knowledge. A prototype system, Biomedical Semantic-based Knowledge Discovery System (Bio-SbKDS), is designed to uncover novel hypothesis connections hidden in the biomedical literature. Using only the starting concept and the initial semantic relation derived from UMLS, Bio-SbKDS can automatically generate the semantic types as category restrictions for concepts. Using the semantic types and semantic relations of the biomedical concepts, Bio-SbKDS can identify the relevant concepts collected from Medline in terms of the semantic type and generate the novel hypothesis between these concepts based on the semantic relations.Findings - The system successfully replicates Dr Swanson's famous discoveries: Raynaud disease fish oil automatically, and generates much less intermediate concepts and spurious connections.Originality value - The method takes full advantage of the semantic knowledge of the biomedical concepts, compared with previous approaches, our methods generate much less but more relevant novel hypotheses. Another significant advantage over other traditional approaches is that our method requires much less human intervention in the discovery procedure.
Purpose - The purpose of this article is to summarize the different kinds of services China Academic Library and Information System (CALIS) developed and provided, in order to promote the general, detailed and specific levels of assistance to member libraries and other information institutions.Design methodology approach - This paper focuses on six kinds of services to meet the needs of CALIS members, including "cooperated database purchasing", "union catalog", "interlibrary loan and document delivery", "virtual reference", "digital library model designing" and "training" services.Findings - The statistics show that these services definitely facilitate resource sharing among libraries. On the other hand, more efforts should be made to make these services go from strength to strength.Research limitations implications - Although many attempts have been made, CALIS is still faced with the challenge to develop and provide services to a higher level.Practical implications - With the passage of time, the services provided attracted much attention. More and more academic libraries participated in CALIS. By now, CALIS is extending its services to more than 700 Chinese universities.Originality value - The insight into its services improves the understanding of the role CALIS played in China. At the same time, experiences and benefits obtained may be used as a demonstration for other consortia.