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期刊名称: Canadian Journal of Political Science
Volume:52    Issue:2        Page:323-341
ISSN:0008-4239

Is Social Media Transforming Canadian Electioneering? Hybridity and Online Partisan Strategies in the 2012 Quebec Election期刊论文

作者: Giasson Thierry Le Bars Gildas Dubois Philippe
DOI:10.1017/S0008423918000902

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页码: 323-341
被引频次: 0
出版者: CAMBRIDGE UNIV PRESS
期刊名称: Canadian Journal of Political Science
ISSN: 0008-4239
卷期: Volume:52    Issue:2
语言: English
摘要: This article investigates the extent to which provincial political parties made use of social media in their strategy, organization and communication in order to achieve their electoral goals during the Quebec 2012 general election. Using data from a series of 19 interviews conducted with online strategists and campaign directors from the five leading parties active in the 2012 election, we identify the strategic objectives these organizations followed when developing their social media campaigns. The strategists' narratives reveal that social media became a central component of electioneering and that parties were carrying out, in various forms, hybrid campaigns that combined traditional and emergent communication technologies and employed both old and new types of organizational principles.
相关主题: Médias socionumériques, Politique en ligne, Hybridité, Élections, Mots-clés, Québec, Stratégies, Elections, INTERNET, Social Media, POLITICAL SCIENCE, Quebec, Strategies, Hybridization, Online politics, CAMPAIGNS, COMMUNICATION,

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